From crafting scroll-stopping creatives to delightful user friendly flows, I’ve been on a full-blown design evolution

With a foundation in graphic design and a focus on user research, I craft experiences that are as visually rich as they are user-centered.

Key projects

Featuring work that showcases my design strengths and proactive problem-solving.

Creating visually & optically balanced, intuitive icons that strengthen the product’s overall design language and improve consistency

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Creating visually & optically balanced, intuitive icons that strengthen the product’s overall design language and improve consistency

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A flow enhancement experiment that boosted KYC attempt rates by ~8.5% and increased end-to-end completion by ~3%.

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A flow enhancement experiment that boosted KYC attempt rates by ~8.5% and increased end-to-end completion by ~3%.

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Eliminating redundant confirmations to create a more predictable, user-friendly bottom sheet interaction.

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Eliminating redundant confirmations to create a more predictable, user-friendly bottom sheet interaction.

See the project

Let’s talk projects, collaborations, or anything design!

Let’s talk projects, collaborations, or anything design!

Let’s talk projects, collaborations, or anything design!

Urvashi Bajpai

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Urvashi Bajpai

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Urvashi Bajpai

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